In a world where the allure of distant horizons beckons ever more strongly, travel influencers have emerged as modern-day storytellers, bridging the gap between far-flung locales and those who yearn to explore them. These digital nomads traverse the globe, capturing its beauty, diversity, and complexity, and sharing their journeys with millions through stunning visuals and compelling narratives. Their work not only inspires wanderlust but also fosters a deeper understanding of cultures, environments, and experiences beyond our own. Below is a curated list of the top 20 popular travel influencers who are redefining the way we see and engage with the world.
1. Murad Osmann (@muradosmann)
Murad Osmann, a Russian photographer and filmmaker, gained international acclaim with his captivating "Follow Me To" series, where his now-wife Nataly Osmann leads him by the hand through some of the world's most breathtaking locales. This iconic photographic project began in 2011 and quickly became a global sensation, symbolizing both romantic adventure and the universal allure of exploration. Murad's work is characterized by vibrant colors, meticulous composition, and an artistic blend of fashion and travel photography. Each image tells a story, inviting viewers to step into a dreamlike world where architecture, culture, and emotion intertwine seamlessly. Beyond the aesthetic appeal, Murad's photography often highlights lesser-known destinations, encouraging his audience to look beyond the typical tourist spots and discover hidden gems around the globe. His influence extends beyond social media; he has published books and collaborated with major brands, solidifying his position as a leading figure in contemporary travel storytelling.
2. Jack Morris (@doyoutravel)
Jack Morris, originally hailing from Manchester, England, transformed his life from a routine 9-to-5 existence into a perpetual journey across the globe. At the age of 22, he left his job, bought a one-way ticket to Bangkok, and began documenting his travels with a distinct aesthetic that quickly garnered attention. Jack's photography is renowned for its dreamy, sun-soaked imagery that captures the essence of idyllic destinations. His ability to find the perfect balance between natural landscapes and human elements creates a sense of escapism that resonates deeply with his followers. Collaborating frequently with his partner, Lauren Bullen, Jack has mastered the art of storytelling through visuals, often providing behind-the-scenes insights and editing tips to his audience. His commitment to authenticity and passion for exploration have not only built a massive online presence but also inspired countless individuals to pursue their own adventures.
3. Lauren Bullen (@gypsea_lust)
Australian-born Lauren Bullen, known as @gypsea_lust, has made a significant impact on the travel influencer scene with her enchanting photography and keen eye for design. Her journey began with a love for capturing the beauty of her surroundings, which soon evolved into a full-time career as she explored exotic destinations worldwide. Lauren's images are characterized by their ethereal quality, often featuring soft tones, harmonious compositions, and an intimate connection with the environment. She skillfully blends elements of fashion, culture, and nature, creating a visual narrative that is both captivating and relatable. Lauren is not just a photographer but also a storyteller, sharing personal experiences, travel tips, and reflections that engage her audience on a deeper level. Her collaborations with brands, tourism boards, and fellow influencers have expanded her reach, making her a prominent voice in the travel community.
4. Chris Burkard (@chrisburkard)
Chris Burkard is a celebrated American photographer and artist whose work transcends the traditional boundaries of travel photography. Specializing in landscape, surf, outdoor, and adventure photography, Chris has a unique talent for capturing the raw, untamed beauty of some of the world's most remote and challenging environments. His images often feature dramatic natural elements—towering mountains, turbulent seas, and expansive skies—that evoke a profound sense of awe and respect for nature. Chris's dedication to his craft often leads him to endure harsh conditions, from freezing temperatures in the Arctic to the sweltering heat of deserts, all in pursuit of the perfect shot. Beyond his visual artistry, he is an advocate for environmental conservation and frequently speaks on topics related to creativity, adventure, and the human spirit. Through books, exhibitions, and a strong social media presence, Chris inspires others to explore the world's wild places and consider our role in preserving them.
5. Louis Cole (@funforlouis)
Louis Cole, known online as @funforlouis, is a British filmmaker and YouTube personality who has been sharing his global adventures since 2012. With a focus on positivity, cultural exchange, and personal growth, Louis's daily vlogs document his experiences as he immerses himself in diverse communities around the world. His approachable and authentic style allows viewers to feel as though they are part of his journey, fostering a strong connection with his audience. Louis often collaborates with fellow creators and local organizations, highlighting stories that might otherwise go untold. His commitment to promoting understanding and goodwill across different cultures is evident in projects like "Beyond Borders," a documentary series aimed at breaking down stereotypes and encouraging empathy. Louis's influence extends beyond entertainment; he uses his platform to advocate for social causes, environmental sustainability, and global citizenship.
6. The Bucket List Family (@thebucketlistfamily)
Garrett and Jessica Gee, along with their three children Dorothy, Manilla, and Calihan, form The Bucket List Family—a modern nomadic family traveling the world in search of adventure, education, and meaningful experiences. In 2015, they sold all their possessions to fund a journey that would take them to over 65 countries, sharing their stories through engaging videos and blog posts. The family's content focuses on the joys and challenges of traveling with children, offering insights into how such experiences can enrich family bonds and personal development. From swimming with whales in Tonga to exploring ancient ruins in Peru, The Bucket List Family emphasizes immersive learning and cultural appreciation. They are also known for their philanthropic efforts, often participating in service projects and charitable initiatives during their travels. Their approach to life and exploration has inspired many families to consider unconventional paths and prioritize experiences over material possessions.
7. Kiersten Rich (@theblondeabroad)
Kiersten Rich, founder of The Blonde Abroad, is a solo female travel blogger who left her career in corporate finance to explore the world and empower other women to do the same. Since embarking on her journey, she has visited over 70 countries and built a platform that offers comprehensive travel guides, tips, and personal stories. Kiersten's content addresses the unique challenges and opportunities of solo female travel, providing practical advice on safety, budgeting, and cultural etiquette. Her writing style is approachable and informative, making her a trusted resource for both novice and seasoned travelers. In addition to her online presence, Kiersten hosts group tours and retreats designed to foster community and confidence among women travelers. Her dedication to inspiring and supporting others has established her as a leading voice in promoting female empowerment through travel.
8. Tara Milk Tea (@taramilktea)
Tara Whiteman, better known as Tara Milk Tea, is an Australian creative whose work spans travel, fashion, and lifestyle photography. With a background in design, Tara brings a unique artistic vision to her content, characterized by vibrant colors, intricate details, and a whimsical aesthetic. Her Instagram feed is a curated collection of moments that blend the fantastical with the real, transporting her audience to a world of endless possibility. Tara's ability to find beauty in both grand landscapes and everyday scenes sets her apart, as does her skill in combining elements of different genres seamlessly. She has collaborated with numerous global brands and tourism boards, leveraging her distinctive style to create compelling campaigns. Tara's influence reaches beyond social media; she encourages her followers to embrace creativity, pursue their passions, and see the world through a lens of wonder.
9. Daniel Kordan (@danielkordan)
Daniel Kordan is a Russian landscape photographer renowned for his awe-inspiring images that capture the essence of the natural world. His work often features remote and pristine environments, from the ethereal glow of the Northern Lights over the Arctic tundra to the serene reflections of mountain ranges in crystal-clear lakes. Daniel's photography is a testament to his deep connection with nature and his commitment to showcasing its beauty and fragility. He leads photography workshops and expeditions, sharing his expertise and fostering a community of like-minded enthusiasts who value both artistic expression and environmental stewardship. Daniel's images serve as a reminder of the importance of preserving our planet's wild places, inspiring others to appreciate and protect the natural landscapes that define our world.
10. Jessica Stein (@tuulavintage)
Jessica Stein, the creator of Tuula Vintage, is an Australian travel and fashion blogger whose elegant style and authentic storytelling have made her a beloved figure in the influencer community. Jessica's journey began with a focus on fashion, but her love for travel soon became a central theme in her work. Her content seamlessly weaves together sartorial inspiration with breathtaking destinations, creating a narrative that is both aspirational and attainable. Jessica's photography is marked by its simplicity and grace, often highlighting the interplay between her chic wardrobe and the natural beauty of her surroundings. In addition to her professional pursuits, Jessica has shared personal challenges, including her experiences with motherhood and her daughter's health struggles. Her openness and vulnerability have deepened her connection with her audience, who admire her resilience and compassion.
11. Damon Dominique and Jo Franco (@damonandjo)
Damon Dominique and Jo Franco are the charismatic duo behind Shut Up and Go, a travel platform that encourages people to explore the world on their own terms. Fluent in multiple languages and unapologetically adventurous, Damon and Jo have built a brand around budget-friendly travel, cultural immersion, and embracing the unexpected. Their content is infused with humor, candidness, and a genuine love for discovery, making their stories both entertaining and informative. They challenge conventional travel norms by showcasing how to navigate foreign countries like a local, learn new languages quickly, and find off-the-beaten-path experiences. Damon and Jo's approach demystifies travel, breaking down barriers related to cost, fear, and inexperience. Their infectious enthusiasm inspires a diverse audience to "shut up and go"—to take the leap and embark on their own adventures.
12. Eric Stoen (@travelbabbo)
Eric Stoen, known as Travel Babbo, is a family travel expert who has journeyed to over 90 countries, often with his three children in tow. Believing that travel is one of the greatest educations a child can receive, Eric crafts itineraries that are both kid-friendly and culturally enriching. His blog and social media channels offer detailed guides, practical advice, and personal anecdotes that help families plan their own trips with confidence. Eric's content emphasizes immersive experiences, such as cooking classes in Italy, safaris in Africa, and homestays in Asia, which foster a deeper understanding of different cultures. He advocates for responsible and respectful travel, teaching his children—and his audience—the importance of global citizenship. Eric's work has been recognized by various travel organizations, and he continues to inspire families to explore the world together.
13. Brooke Saward (@worldwanderlust)
Brooke Saward is the founder of World of Wanderlust, a platform that chronicles her adventures across more than 70 countries. Starting her journey in 2012, Brooke has become a prominent figure in solo female travel, offering inspiration and practical advice to others looking to embark on their own journeys. Her writing is personal and engaging, often reflecting on the transformative power of travel and the lessons learned along the way. Brooke's content spans destination guides, travel tips, and lifestyle insights, all infused with her signature enthusiasm and positivity. She has also authored books and developed products that cater to travel enthusiasts, expanding her influence beyond the digital realm. Brooke's passion for exploration and storytelling continues to motivate others to step outside their comfort zones and discover the world.
14. Nuseir Yassin (@nasdaily)
Nuseir Yassin, known globally as Nas Daily, is a Palestinian-Israeli video blogger who created daily one-minute videos documenting his travels and insights over the course of 1,000 days. With a degree in economics from Harvard University, Nuseir left a lucrative tech job to pursue his passion for storytelling and connecting people across cultures. His videos cover a wide array of topics, from highlighting unique individuals and communities to discussing pressing global issues. By distilling complex subjects into concise, engaging narratives, Nuseir has built a substantial following that spans various demographics. His work promotes a message of unity, understanding, and curiosity, encouraging viewers to look beyond stereotypes and embrace the richness of our shared humanity. Nas Daily has evolved into a media company, expanding its reach and continuing to produce content that inspires and informs.
15. Sorelle Amore (@sorelleamore)
Sorelle Amore is an Australian photographer, filmmaker, and entrepreneur who has gained recognition for her "Advanced Selfie" concept—a creative approach to self-portraiture that empowers individuals to express themselves artistically without assistance. Sorelle's travels are documented through captivating images and videos that highlight her commitment to authenticity, sustainability, and personal growth. She often discusses topics such as minimalism, ethical travel, and financial independence, providing a holistic perspective on the nomadic lifestyle. Sorelle's candidness about her experiences, both positive and challenging, resonates with her audience, who appreciate her transparency and relatable insights. Through her workshops, online courses, and social media content, she inspires others to pursue their passions, embrace self-love, and make conscious choices that align with their values.
16. Lexie Alford (@lexielimitless)
Lexie Alford, at the age of 21, became the youngest person to visit every sovereign nation, setting a Guinness World Record. Her journey to all 196 countries was a culmination of lifelong travel, as she grew up in a family that owned a travel agency. Lexie's accomplishment is not just about setting records; it's about challenging perceptions of what is possible and encouraging others to pursue their dreams regardless of age or obstacles. She shares her experiences through vivid photography and storytelling, often highlighting the beauty and kindness she encounters in unexpected places. Lexie's content provides practical advice on travel logistics, safety, and cultural sensitivity, making her a valuable resource for aspiring globetrotters. Her dedication and courage serve as an inspiration to many, demonstrating that with determination and planning, extraordinary goals can be achieved.
17. Drew Binsky (@drewbinsky)
Drew Binsky is an American travel vlogger who has visited every country in the world, sharing his adventures through engaging videos that focus on people, culture, and breaking down misconceptions. Drew's content is characterized by its warmth, humor, and genuine interest in the stories of others. He often highlights positive aspects of places that are frequently misunderstood or misrepresented, aiming to foster a more nuanced understanding of the world. Drew's commitment to daily content creation and his approachable style have helped him build a large and dedicated following. He provides practical travel tips, insights into cost-effective travel, and encourages his audience to seek meaningful connections during their own journeys. Drew's work emphasizes that travel is not just about seeing sights but about understanding and appreciating the diversity of human experience.
18. Dave and Deb (@theplanetd)
Dave Bouskill and Debra Corbeil are the Canadian couple behind The Planet D, a travel blog that promotes the idea that adventure is for everyone, regardless of age or background. After experiencing a life-changing cycling trip in 2008, they decided to pursue travel full-time, focusing on outdoor and adrenaline-filled activities. Their content covers a wide range of experiences, from hiking and biking to cultural festivals and wildlife safaris. Dave and Deb's storytelling combines personal anecdotes with practical advice, offering inspiration and guidance to those seeking to incorporate more adventure into their lives. They emphasize the importance of pushing personal boundaries, embracing new challenges, and fostering connections with people around the world. Their work has been recognized with numerous awards, and they continue to be influential voices in the travel community.
19. Matthew Kepnes (@nomadicmatt)
Matthew Kepnes, better known as Nomadic Matt, is a pioneer in the world of budget travel blogging. Since 2008, he has been providing comprehensive resources and strategies for traveling the world affordably. Matt's approach demystifies the complexities of travel planning, offering insights into finding cheap flights, accommodations, and navigating different cultures economically. His blog features destination guides, travel hacks, and personal stories that encourage readers to embark on their own adventures without financial barriers. Matt has authored several best-selling books, including "How to Travel the World on $50 a Day," and has founded a charity supporting educational initiatives in developing countries. His commitment to making travel accessible has empowered countless individuals to explore the world and broaden their horizons.
20. Aggie Lal (@aggie)
Aggie Lal is a Polish-born travel influencer and photographer known for her evocative imagery and thoughtful reflections on life's journey. With a background in cinematography and a passion for storytelling, Aggie's content often explores themes of self-discovery, spirituality, and the transformative power of travel. Her photographs are rich in color and emotion, capturing not just the beauty of destinations but also the essence of moments and experiences. Aggie uses her platform to discuss personal growth, mindfulness, and the importance of pursuing one's dreams. She encourages her audience to embrace vulnerability, seek authentic connections, and view travel as a catalyst for positive change. Through collaborations, speaking engagements, and a strong online presence, Aggie continues to inspire others to live boldly and with purpose.
The Content Creators Conclusion
The influence of these top 20 travel personalities extends far beyond stunning images and exotic locales; they are storytellers, educators, and catalysts for change who use their platforms to inspire exploration, foster understanding, and promote a more connected world. Their diverse backgrounds and approaches to travel reflect the multifaceted nature of the human experience, demonstrating that there are countless ways to engage with and appreciate our planet. Whether through advocating for sustainable practices, empowering underrepresented groups, or simply sharing the joy of discovery, these influencers have reshaped the landscape of modern travel. As we continue to navigate an ever-changing world, their contributions remind us of the enduring value of curiosity, compassion, and the shared desire to seek out new horizons. Through their eyes, we are invited to see not just the world, but ourselves, in new and enlightening ways.